Founded in 1906 by Alfred Van Cleef and his brothers-in-law Charles and Julien Arpels on the Place Vendome in Paris, Van Cleef & Arpels is one of the world’s most exquisite jewellers. The immediate success of the House prompted the founders to expand to important seaside resorts in France as well as abroad. New York City became the first location in the USA for VCA in 1939 and the house has since opened boutiques in five more US cities. VCA is renowned for its innovative designs and techniques such as the mysterious setting, in which the prongs are hidden underneath the gemstone. The designs include only the highest quality gemstones and pieces are often interchangeable – brooches can become pendants or hair clips, earrings detachable drops and bracelets can be linked together to create necklaces. VCA is currently part of the Richemont group.